Business Strategy
The Growth Process (TGP): from insight and market analysis through prioritization to a fully anchored strategy with clear implementation architecture. 8–10 weeks with the leadership team.
SCG helps leadership teams make fewer, sharper choices and turn them into measurable results. Based in Norway. Working with CEOs and owners across industries.
FOUNDER & CEO
25 years in executive roles at Handelshøyskolen BI (Norwegian School of Management), Danske Bank, If Insurance, and Formue. Country Director for the Danish marketing firm Kunde & Co. Master of Management from Handelshøyskolen BI with specialization in strategy. Career spanning business strategy, positioning, and implementation. Advisor to over 100 companies.
Developer of The Growth Process (TGP) and The Growth Model (TGM), proprietary frameworks for strategy development and prioritization.
Author of Share or Lose: The Case for Capitalism 2.0 introducing the Creating Shared Vision framework and the Capitalism 2.0 Matrix.
Every strategy engagement is led by Arne personally. No juniors. No handoffs.
LINKEDIN
The Growth Process (TGP): from insight and market analysis through prioritization to a fully anchored strategy with clear implementation architecture. 8–10 weeks with the leadership team.
Culture, leadership, and alignment. Connecting strategy to the people who execute it. Using TGM to prioritize where to invest, protect, evaluate, or exit.
Creating Shared Vision, the Capitalism 2.0 Matrix, and the Self-Assessment Scorecard. Original frameworks for connecting identity, culture, and economics.
Every model is developed by SCG, refined through real client engagements, and designed to drive decisions not decorate slide decks.
Three-phase strategy process: Insight → Prioritization → Implementation. Five variables. Three-year horizon. Used in every SCG engagement.
2×2 prioritization matrix: Market Potential × Transformation Need. Four positions: Invest, Protect, Evaluate, Exit. Forces the leadership team to confront the gap between ambition and capability.
From current-state analysis through prioritization to a three-year target with five measurable variables and a 12-month action plan.
Most strategy tools look outward at the market. TGM forces the leadership team to look inward as well: does the organization have the transformation capacity to execute the strategy?
SCG's client work focuses on business strategy. But the thinking goes further. Creating Shared Vision (CSV) is a framework for connecting organizational culture to economic returns and the argument for why capitalism must evolve.
The Case for Capitalism 2.0
The article introduces three original tools: the Creating Shared Vision house model (9 variables across Foundation, Walls, and Roof), the Capitalism 2.0 Matrix (a 2×2 diagnostic for where your organization stands), and the Self-Assessment Scorecard (1–6 scale across 9 dimensions, max 54).
Share voluntarily, or lose involuntarily.
SCG combines strategic analysis with commercial understanding, and manages to make complex choices operational in practice.Stig Selås